Gambling Behaviour Change Campaign
Leicestershire County Council · East Midlands · up to £49,999
This tender has closed (deadline was 26 October 2026). Similar contracts are published all the time: see the live consultancy & professional services tenders or get alerts so you hear the day the next one lands.
What the buyer wants
Leicestershire County Council seeks a provider to research, co-produce, develop, and design a behaviour change campaign to raise awareness and reduce gambling-related harms locally. The contract covers campaign strategy, creative concept, and assets development, excluding implementation. The campaign must be evidence-based, co-produced with affected audiences, use stigma-free language, and adopt a trauma-informed approach.
Leicestershire County Council is seeking an experienced provider to undertake the research, co-production, development and design of a behaviour change campaign aimed at increasing awareness of and reducing gambling-related harms across Leicestershire. The requirement is for campaign development and design only. Implementation of the campaign is not included within the scope of this commission, but it is expected that the Provider will identify channels and methods for delivery.
Gambling-related harm is recognised as a public health issue with impacts extending beyond individuals to families, communities and wider society. Harms can include impacts on mental and physical health, finances, relationships, employment, housing stability, and engagement with support services. Evidence also highlights the need to increase awareness, reduce stigma, encourage earlier help-seeking and improve understanding of the harms.
Partners across Leicestershire are already working together in this space and have developed the Leicestershire Gambling Harms Health Needs Assessment (HNA) highlighting that anyone exposed to gambling products is at risk of experiencing the harms. A recommendation arising from the HNA was to produce a campaign to increase understanding and awareness of the harms associated with gambling. The Commissioner requires a Provider with proven expertise in the marketing and behaviour change field to bring together some of the initial work undertaken and identify what a local campaign would look like.
The successful Provider will conduct all research and development work to produce a campaign strategy, creative concept and campaign assets that would enable the future delivery of a campaign. The campaign should be informed by local need, grounded in evidence-based behaviour change approaches and co-produced with people within the identified target audiences and those with lived experience of gambling-related harm. The impact of stigma should also be central to this commission and the use of stigma free language and a trauma informed approach implemented throughout the process. The Provider will also be required work with the Council’s corporate Communications team.
All intellectual property developed through this contract shall belong to Leicestershire County Council.
How Tenderoo reads it
The notice reads as suitable for a small or medium-sized firm: the scope, value and requirements are within reach of a business of that size.
Services required
- Advertising campaign services
What you will need to show
- Proven expertise in marketing and behaviour change — Supplier must demonstrate experience and expertise in marketing and behaviour change to develop an effective campaign.
- Co-production with target audiences and lived experience individuals — Supplier must co-produce the campaign with people from the target audiences and those with lived experience of gambling-related harm.
- Use of stigma-free language and trauma-informed approach — Supplier must ensure the campaign development uses stigma-free language and applies a trauma-informed approach throughout the process.
- Collaboration with Council Communications team — Supplier must work collaboratively with the Council’s corporate Communications team during the campaign development.
Lots
- Lot 1 (up to £49,999)
Key facts
- Buyer: Leicestershire County Council
- Estimated value: up to £49,999
- Deadline was: 26 October 2026
- Location: East Midlands
- Published on: Find a Tender
- First seen by Tenderoo: 2 October 2026
- CPV: 79341400
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