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Valuation Tribunal Service - Volunteer recruitment comms support

Valuation Tribunal Service · England-wide · up to £37,500

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What the buyer wants

The Valuation Tribunal Service seeks proposals for marketing and communications support to recruit volunteers, focusing on increasing applications from diverse professional backgrounds for a February 2027 campaign, including campaign development, delivery, evaluation, and recommendations for future marketing.

We are seeking costed proposals to cover the following phases of work:

Phase 1: Developing and implement a VTS marketing approach (and supporting materials) for the February 2027 recruitment exercise (to complement that of the JAC) to drive increased applications from a broader diversity of professional backgrounds and individuals interested in volunteering.

Deliverables to include:

• Small amount of insight (talking to small number of existing members and senior staff)

• Design development (brand identity for the campaign)

• Develop campaign materials (purpose and case study-based; digital assets including content for website, social media, and including both written/brochure; social media templates; videos and clips).

• Advice on social media channels and support on establishing and

building those channels, and implementing campaign through those channels.

• Communications plan and delivery (with a particular focus on the target groups outlined below in section 5).

• Establish measures against which we can measure impact and success, to inform future activities. Capture learning from impact of this approach to inform our future Member recruitment activities.

• Build staff capability.

We would want and expect materials to be accessible to all users (and meet minimum Government standards on this).

Proposed delivery milestones (subject to agreement):

• Comms plan - Mid-November

• Case study/marketing materials - end of November/early December

• Website/social media changes or additions - early December

• Wider marketing activity - December/January 2027

• Impact measurement/capability handover - March 2027

Desired outcome: An uplift in applications to the February 2027 campaign from non-legal applicants.

Phase 2: Evaluation of this marketing approach, with recommendations about how the VTS could best approach its future marketing activities for volunteer recruitment. We recognise that the limited work of Phase 1 may ask questions of our broader organisational comms approach, and

recommendations in this regard would be welcomed.

Proposed delivery milestones (subject to agreement):

• Lessons learned/future recommendations report - March 2027

• Recommendations of overall future organisational comms approach - March 2027

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