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Marketing, Advertising and Media Buying Services - Wirral Met College

Wirral Metropolitan College · England-wide · up to £92,000

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What the buyer wants

Wirral Met College seeks a supplier for marketing, advertising, and media buying services to support student recruitment and promote courses, including campaign planning, media buying, delivery, and reporting.

Wirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses.

The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification.

The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion.

Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).

How Tenderoo reads it

The notice reads as suitable for a small or medium-sized firm: the scope, value and requirements are within reach of a business of that size.

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How bids are scored

70% quality, 30% price, as stated in the notice.

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