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Contract for the Provision of Digital Marketing Tourism & Economic Development Services

Petersfield Town Council · UK-wide

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What the buyer wants

Petersfield Town Council seeks a contractor to deliver a digital marketing programme aimed at boosting tourism and economic prosperity by increasing awareness, footfall, and promoting local attractions and businesses.

Petersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town.

The following marketing objectives have been set for delivery under this contract:

• Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy.

• Increasing footfall from a wider geographic base to help develop economic growth in the town.

• Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns.

• Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces.

• Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content.

• Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town.

• Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom.

Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029.

Contract Value: £15,000 per year + VAT (£45,000 + VAT for 3 years if the contract is extended).

How Tenderoo reads it

The notice reads as suitable for a small or medium-sized firm: the scope, value and requirements are within reach of a business of that size.

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